Behavioural studies for marketing and business /
Spooncer, Frank A.
Behavioural studies for marketing and business / Frank A. Spooncer. - London : Hutchinson Education., 1989. - xvii, 239 pages : illustrations ; 25 cm.
Includes bibliographical references and indexes.
9780091729738
Consumers--Psychology.
Marketing--Psychological aspects.
Behavioural studies for marketing and business / Frank A. Spooncer. - London : Hutchinson Education., 1989. - xvii, 239 pages : illustrations ; 25 cm.
Includes bibliographical references and indexes.
9780091729738
Consumers--Psychology.
Marketing--Psychological aspects.