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The Supermarketers : marketing for success, rules for the master marketers, the naked marketplace /

Heller, Robert, 1932-2012.

The Supermarketers : marketing for success, rules for the master marketers, the naked marketplace / Robert Heller. - New York : Dutton, 1987. - xiii, 384 pages : illustrations ; 25 cm.

Includes bibliographical references and indexes.

9780283995507 0283995505


Marketing--Case studies.
Success in business--Case studies.

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