The Supermarketers : marketing for success, rules for the master marketers, the naked marketplace /
Heller, Robert, 1932-2012.
The Supermarketers : marketing for success, rules for the master marketers, the naked marketplace / Robert Heller. - New York : Dutton, 1987. - xiii, 384 pages : illustrations ; 25 cm.
Includes bibliographical references and indexes.
9780283995507 0283995505
Marketing--Case studies.
Success in business--Case studies.
The Supermarketers : marketing for success, rules for the master marketers, the naked marketplace / Robert Heller. - New York : Dutton, 1987. - xiii, 384 pages : illustrations ; 25 cm.
Includes bibliographical references and indexes.
9780283995507 0283995505
Marketing--Case studies.
Success in business--Case studies.