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Beyond maximarketing : the new power of caring and daring

Rapp, Stan.

Beyond maximarketing : the new power of caring and daring [Books]. Stan Rapp [and] Thomas L. Collins. - New York McGraw-Hill 1994 - Pages: 319

Includes index.

ISBN: 0070513430 0.00

LCCN: 9323545

Subjects--Personal Names:
Marketing -- Case studies.
Sales promotion -- Case studies.

Dewey Class. No.: HF/5415 / RAP

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