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Using personal computers in marketing /

Morris, Susan, 1954-

Using personal computers in marketing / Susan Morris. - Oxford : NCC Blackwell Ltd., 1990. - 175 pages : illustrations ; 21 cm.

Inludes index.

ISBN: 9780850127959

Subjects--Topical Terms:
Marketing applications of microcomputer systems.
Marketing--Data Processing.
Microcomputers.

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