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Business marketing management : an organizational approach/

Haas, Robert W.

Business marketing management : an organizational approach/ Robert W. Haas. - 5th edition - Boston : PWS-KENT Pub. Co., 1992. - xi, 899 pages : illustrations, maps ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 9780534929763

Subjects--Topical Terms:
Industrial marketing--Marketing--Case studies.
Industrial marketing--Marketing.

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