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Business research methods /

Zikmund, William G.

Business research methods / William G. Zikmund. - Chicago : Dryden Press, 1984. - xii, 609 pages : illustrations ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0030452716 (hbk)

Subjects--Topical Terms:
Business -- Research.
Management -- Research.

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