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Case studies in international marketing /

Case studies in international marketing / edited by Peter Doyle and Norman A. Hart. - London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, 1982. - vii, 391pages : illustrations ; 24 cm.

ISBN: 9780434903702

Subjects--Topical Terms:
Export marketing--Europe--Case studies.
Export marketing--Great Britain--Case studies.

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