Case studies in marketing, advertising and public relations /
Case studies in marketing, advertising and public relations /
edited by Colin McIver.
- London : Heinemann, 1984.
- vii, 224 pages : illustrations ; 24 cm.
0434912352
Advertising --Case studies.
Marketing --Case studies.
Public relations--Case studies.
0434912352
Advertising --Case studies.
Marketing --Case studies.
Public relations--Case studies.