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Cases in advertising and promotion management

Quelch, John A.

Cases in advertising and promotion management [Books]. John A. Quelch [and] Paul W. Farris. - 3rd ed. - Boston Irwin 1991 - Pages: 908

ISBN: 0256096899 0.00

Subjects--Personal Names:
Advertising -- Case studies.
Sales promotion -- Case studies.

Dewey Class. No.: HF/5823 / QUE

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