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Cases in marketing management /

Moutinho, Luiz.,

Cases in marketing management / Luiz Moutinho. - Wokingham, England : Addison-Wesley Publishing Company, 1989. - xiii, 329 pages : illustrations, charts ; 24 cm.

Includes index.

ISBN: 0201175703

Subjects--Topical Terms:
Marketing--Management--Case studies.

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