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Cases in marketing management

Bernhardt, Kenneth L.

Cases in marketing management [Books]. Kenneth L. Bernhardt [amd] Thomas C. Kinnear. - 5th ed. - Boston Richard D. Irwin 1991 - Pages: 815

Includes index.

ISBN: 0256088322 0.00

LCCN: 90006291

Subjects--Personal Names:
Marketing -- Decision making -- Case studies.
Marketing -- Management -- Case studies.

Dewey Class. No.: HF/5415.13 / BER

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