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Cases in marketing management : issues for the 1990s /

Hinkle, Charles L.

Cases in marketing management : issues for the 1990s / Charles L. Hinkle, Wesley J. Johnston [and] Esther F. Lanigan. - 2nd edition - Englewood Cliffs, New Jersey : Prentice Hall, 1992. - xvii, 650 pages : illustrations, photographs, charts ; 24 cm.

ISBN: 9780131163515

Subjects--Topical Terms:
Marketing--Management--Case studies.

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