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Cases in marketing techniques : analysis, alternatives, action /

West, Alan

Cases in marketing techniques : analysis, alternatives, action / Alan West. - London : Paul Chapman Publishing Ltd., 1988. - 337 pages : illustrations ; 23 cm.

ISBN: 9781853960338 1853960330

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Tecniques--Case studies.

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