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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 4th edition - Englewood Cliffs, New Jersey : Prentice-Hall ; 1991. - xxiii, 680 pages : illustrations ; 26 cm.

Includes index.

ISBN: 0131728598

Subjects--Topical Terms:
Consumers.
Marketing research.

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