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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - international edition - New Jersey : Prentice-Hall, 2002. - xvii, 549 pages : color illustration ; 25 cm.

Includes bibliographical reference and index.

ISBN: 0130950084

Subjects--Topical Terms:
Consumer behavior--Handbooks, guide, etc
Economics--Psychological aspects--Handbooks, guide, etc

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