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Consumer behavior : fundamentals & strategies /

Williams, Terrell G.,

Consumer behavior : fundamentals & strategies / [Books]. Terrell G. Williams. - St. Paul : West Pub. Co. 1982. - xvi, 574 pages : illustration. ; 26 cm.

Include indexes.

ISBN: 0829904204

Subjects--Topical Terms:
Consumers.
Motivation research (Marketing)

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