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Consumer behavior : implications for marketing strategy /

Hawkins, Del I.,

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 3rd edition - Plano, Texes : Business Publications, 1986. - xiv, 740 pages : illustrations ; 24 cm.

Includes index

ISBN: 0256034141

Subjects--Topical Terms:
Consumer behavior

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