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Contemporary marketing /

Boone, Louis E.,

Contemporary marketing / Louis E. Boone, David L. Kurtz. - 5th edition - Chicago : Dryden Press, 1986. - xxxviii, 578 pages : illustrations ; 26 cm.

Incldues bibliographical references and indexes.

ISBN: 0030031893

Subjects--Topical Terms:
Management.
Marketing.

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