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Developing successful new products : a guide to product planning /

Allen, David.

Developing successful new products : a guide to product planning / David Allen. - London : Financial Times/Pitman Publishing, 1993. - xiv, 306 pages : illustrations, charts ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780273601500 0273601504

Subjects--Topical Terms:
New products--Planning.
Product management.

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