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The effective use of market research : a guide for management /

Birn, Robin.

The effective use of market research : a guide for management / Robin Birn. - Revised and updated edition. - London : Kogan Page, 1990. - 169 pages : illustrations, charts ; 24 cm.

Includes index.

ISBN: 9780749401498 0749401494

Subjects--Topical Terms:
Marketing research--Case studies.
Marketing research.

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