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The essence of international marketing /

Paliwoda, Stanley J.,

The essence of international marketing / Stanley J. Paliwoda. - New York : Prentice Hall, 1994. - x, 164 pages : illustrations ; 23 cm.

Includes bibliographical references (pages 149-158) and index.

ISBN: 0132848031

Subjects--Topical Terms:
Export marketing -- Management.

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