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The essence of marketing/

Majaro, Simon.

The essence of marketing/ Simon Majaro. - New York : Prentice Hall, 1993. - xi, 266 pages : illustrations, charts ; 23 cm. - The essence of management series. .

Includes bibliographical references and index.

ISBN: 013285354X 9780132853545

Subjects--Topical Terms:
Marketing.

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