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International business : the challenges of globalization /

Wild, John J.

International business : the challenges of globalization / John J. Wild, Kenneth L. Wild and Jerry C.Y. Han - 4th edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. - xxii, 506 pages : illustrations, maps ; 28 cm.

Includes bibliographical references (p. 459-466) and indexes

About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees .

9780131747432


International business enterprises--Management.
International trade.

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