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Accidental Branding : How ordinary people build extraordinary brands /

Vinjamuri, David

Accidental Branding : How ordinary people build extraordinary brands / David Vinjamuri. - Hoboken, N.J. : John Wiley & Sons, Inc., 2008. - xii, 212 pages ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470165065

Subjects--Topical Terms:
Branding (Marketing)--United States--Case studies.
Branding (Marketing)--United States--Case studies.
Businesspeople--United States--Biography.
Serendipity--United States--Case studies.

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