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Corporate social responsibility : doing the most good for your company and your cause /

Kotler, Philip.

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. - Hoboken, N.J. : Wiley, 2005. - x, 307 pages : illustrations ; 24 cm.

Published simultaneously in Canada.

Includes bibliographical references (p. 277-295) and index.

ISBN: 9780471476115

Subjects--Topical Terms:
Corporate image.
Corporations--Charitable contributions.
Social marketing.
Social responsibility of business.

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