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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding /

Ottman, Jacquelyn A.

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman. - Sheffield : San Francisco, Calif. : Greenleaf Publishing ; Berrett-Koehler Publishers, 2011. - xx, 252 pages : illustrations ; 23 cm.

Includes bibliographical references and index.6

ISBN: 9781605098661

Subjects--Topical Terms:
Green marketing.

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