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Groundswell : winning in a world transformed by social technologies /

Li, Charlene.

Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff. - Expanded and revised edition - Boston, Mass. : Harvard Business Review Press, 2011. - xv, 332 pages : illustrations ; 21 cm.

Includes bibliographical references (p. 287-305) and indexes.

ISBN: 9781422161982

Subjects--Topical Terms:
Information society--Economic aspects.
Online social networks--Economic aspects.

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