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Predictive analytics : the power to predict who will click, buy, lie, or die /

Siegel, Eric

Predictive analytics : the power to predict who will click, buy, lie, or die / Eric Siegel. - John Wiley & Sons, inc. : Hoboken, New Jersy, 2016. - 332 pages : illustrations ; 23 cm.

Includes index.

ISBN: 9781119145677

Subjects--Topical Terms:
Economic forecasting
Human behavior
Prediction (Psychology)
Social prediction.
Social sciences--Forecasting.

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