Introduction to marketing /
McDaniel, Carl.
Introduction to marketing / Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr. - 11th ed, International. - Australia : South-Western, Cengagae Learning, 2011 - xxv, 777p. : ill. (some col)., maps ; 28cm.
Includes index.
Business and Management.
Marketing.
Introduction to marketing / Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr. - 11th ed, International. - Australia : South-Western, Cengagae Learning, 2011 - xxv, 777p. : ill. (some col)., maps ; 28cm.
Includes index.
Business and Management.
Marketing.