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International marketing /

Czinkota, Michael R.,

International marketing / Michael R. Czinkota, IIkka A. Ronkainen. - 10th edition - USA : South-Western, Cengage learning, 2013. - xxxv, 677 pages : illustrations ; 2013.

Includes index

ISBN: 9781133627517

Subjects--Topical Terms:
Export marketing
International business interprises.

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