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Customer relationship management : concept, strategy, and tools/

Kumar, V.

Customer relationship management : concept, strategy, and tools/ V. Kumar, Werner Reinartz - Second edition - Heidelberg, New York : Springer, 2012 - xxxiii, 378 p. : ill. ; 26cm.

Includes bibliographical references and index.

ISBN: 9783642201301

Subjects--Topical Terms:
Customer relations--Management.

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