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Consumer behavior /

Hoyer, Wayne D.,

Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University. - 7th edition. - ©2013 Australia ; United States : Cengage Learning, [2018]. - xviii, 525 pages color illustrations ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9781305507272

Subjects--Topical Terms:
Consumer behavior.

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