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Blue ocean shift : beyond competing /

Kim, W. Chan

Blue ocean shift : beyond competing / W. Chan Kim and Renee Mauborgne - 1st edition. - New York, NY : Hachette Books Group, Inc., 2017. - x, 317 pages : illustrations ; 20 cm.

includes bibliography and index.

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

ISBN: 9781509832217 (pbk.)

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