The Routledge Handbook of Strategic Communication /
Holtzhausen, Derina
The Routledge Handbook of Strategic Communication / Derina Holtzhausen, Ansgar Zerfass - New York : Routledge, ©2015. - Routledge Handbooks .
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions,• Implementing strategic communication, and• Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
9780415530019 9780203094440 9781136207112 9781136207129 9780367367732
Business communication
Communication in organizations
Misinformation
Communication in management
The Routledge Handbook of Strategic Communication / Derina Holtzhausen, Ansgar Zerfass - New York : Routledge, ©2015. - Routledge Handbooks .
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions,• Implementing strategic communication, and• Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
9780415530019 9780203094440 9781136207112 9781136207129 9780367367732
Business communication
Communication in organizations
Misinformation
Communication in management