Normal view MARC view ISBD view

Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane.,

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd edition - Upper Saddle River, N.J. : Pearson Prentice Hall , 2008 . - xxi, 692 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780131888593

Subjects--Topical Terms:
Brand name products-- Management.
Marketing.
Branding (Marketing)
Product management.
Customer relations.
Consumer behavior.

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)