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Basic marketing : principles and practice /

Cannon, Tom

Basic marketing : principles and practice / Tom Cannon. - New York, USA : Cassell Publishers Limited, 1992. - xiv, 463 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780304325580 0304325589

Subjects--Topical Terms:
Marketing.
Marketing--Study and teaching.
Consumer behavior.

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