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Promotion management and marketing communications /

Shimp, Terence A.

Promotion management and marketing communications / Terence A. Shimp, M. Wayne DeLozier. - Chicago : Dryden Press, c1986. - xix, 652 pages : illustrations ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0030694140

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.

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