Advertising, promotion, and other aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 7th edition. - Mason, OH : Thomson/South-Western, c2007. - xxii, 629 pages : illustrations ; 29 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
0324321430
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 7th edition. - Mason, OH : Thomson/South-Western, c2007. - xxii, 629 pages : illustrations ; 29 cm.
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.
Includes bibliographical references and indexes.
0324321430
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.