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Strategic electronic marketing : managing e-business /

Kleindl, Brad A.

Strategic electronic marketing : managing e-business / by Brad A. Kleindl - Cincinnati, Ohio : South-Western College Publishing, 2000. - xxi, 342 pages : illustrations ; 24 cm.

includes bibliographical references and index.

ISBN: 0324013191

Subjects--Topical Terms:
Telemarketing--database marketing

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