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Essentials of marketing/

Lamb, Charles W.

Essentials of marketing/ Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 6th edition. - United States : South-Western, Cengage Learning, 2009. - xxix, 546 pages : illustrations, photographs, charts ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780324584424 0324584423

Subjects--Topical Terms:
Marketing.

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