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Marketing : concepts, strategies, and decisions /

Reibstein, David J.

Marketing : concepts, strategies, and decisions / David J. Reibstein. - Englewood Cliffs, N.J. : Prentice-Hall, 1985. - xvii, 684 pages : illustrations, portraits, photographs, charts ; 23 cm.

Includes bibliographical references and index.

ISBN: 0135568617

Subjects--Topical Terms:
Marketing.
Marketing--Decision making.
Strategic planning.

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