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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / William G. Zikmund. - 2nd edition. - Chicago : Dryden Press, c1986. - xxiii, 778 pages : illustrations, charts, photographs ; 25 cm.

Includes bibliographies and indexes.

ISBN: 0039107299

Subjects--Topical Terms:
Marketing research.

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