Normal view MARC view ISBD view

Consumer behavior : basic findings and management implications /

Zaltman, Gerald.,

Consumer behavior : basic findings and management implications / Gerald Zaltman. - New York : Wiley, 1979. - xiv, 567 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471094285

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)