Behavioural aspects of marketing /
Williams, Keith C.
Behavioural aspects of marketing / Keith C. Williams. - London : Heinemann, 1981. - ix, 235 pages : illustrations ; 24 cm.
Includes bibliographies and index.
0434923001
Motivation research (Marketing)
Consumers.
Behavioural aspects of marketing / Keith C. Williams. - London : Heinemann, 1981. - ix, 235 pages : illustrations ; 24 cm.
Includes bibliographies and index.
0434923001
Motivation research (Marketing)
Consumers.