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Motivation research/

Henry, Harry

Motivation research/ Harry Henry - London : MCB University Press, 1986. - ii, 240 pages : 23 cm.

Includes bibliographical references.

Subjects--Topical Terms:
Motivation research (Marketing)--Case studies.
Consumer behavior--Psychological aspects--Case studies.
Advertising--Psychological aspects--Case studies.
Marketing research--Case studies.

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