Marketing Research : measurement, method and application /
Kent, Raymond.,
Marketing Research : measurement, method and application / Raymond Kent. - London : International Thomson Business Press, 1999. - xiv, 334 pages : illustrations ; 25 cm.
Includes bibliographical reference and index
18615221553
Marketing Research : measurement, method and application / Raymond Kent. - London : International Thomson Business Press, 1999. - xiv, 334 pages : illustrations ; 25 cm.
Includes bibliographical reference and index
18615221553