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The McDonaldization thesis : explorations and extensions /

Ritzer, George.,

The McDonaldization thesis : explorations and extensions / George Ritzer. - London : Thousand Oaks, Calif, 1998. - viii, 212 pages : 23 cm.

Includes bibliographical references and indexes.

ISBN: 0761955402

Subjects--Topical Terms:
Franchises (Retail trade)
Marketing.
Consumption (Economics)
Retail trade--Social aspects.
Industrial management.
Industrial efficiency.

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