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Selling and sales management /

Jobber, David

Selling and sales management / David Jobber, Geoff Lancaster. - Harlow : Pearson Education Limited, 2006. - xxi, 526 pages : illustrations, charts ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273695790 0273695795

Subjects--Topical Terms:
Selling.
Sales management.
Customer relations.
Sales personnel--Training of.
Relationship marketing.

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