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Promotion : advertising, publicity, personal selling, sales promotion /

Stanley, Richard E.

Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley. - Englewood Cliffs, N.J. : Prentice-Hall, [1982]. - xv, 389 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 0137308957

Subjects--Topical Terms:
Marketing.
Sales promotion.
Advertising.

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