Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 7th edition. - New York : McGraw-Hill, 1984. - xxii, 697 pages : illustrations, photographs, charts ; 24 cm.
Reg no: 1384 transferred to SVNR [19/11/02]
Includes bibliographical references and indexes.
0070609071
Marketing--Case studies.
Marketing.
Fundamentals of marketing / William J. Stanton. - 7th edition. - New York : McGraw-Hill, 1984. - xxii, 697 pages : illustrations, photographs, charts ; 24 cm.
Reg no: 1384 transferred to SVNR [19/11/02]
Includes bibliographical references and indexes.
0070609071
Marketing--Case studies.
Marketing.